To introduce the brand into the most competitive financial market in the world, Citizens Bank and Ogilvy New York created a one-of-its-kind experience that painted a portrait of New York City. In fact, it was a living portrait. "The Living Portrait of NYC" was a multimedia, multisensory, data-driven experience located right in the heart of the city that went beyond showing people what New York was like, but letting them sense and experience it for themselves in a unique and memorable way.
Invited people in with factual data visualizations on how New Yorkers live, love, work, eat, Sleep, spend their money and their free time.
Used directional audio technology in projected beams of light to allow visitors to listen into "only New York" stories on 15 different themes.
Projected 24 hours of city life and thousands of New York stories in an emotional, nine-minute documentary.
Invited visitors to share their own New York journey in personal story booths and add their own picture to the living portrait of the city.
D&AD: Data Visualization, Graphic Design - Graphite Pencil, 2023
D&AD: Installations, Spatial Design - Shortlist, 2023
One Show: Data Visualization, Design - Merit, 2023
One Show: Experiential & Immersive, Creative Use of Data - Merit, 2023
Clio: Audio, Use of Technology - Shortlist, 2023
LIA: Experiential Design - Silver, 2023
Role: Copy
Made with:
Chris Beresford-Hill
Jon Wagner
Will Montgomerry
Martha West
Haeun Kim
& many more