Do you even like fries, or are you just using them to get to ketchup?
Tagline: What food is for.
AD: Spencer Beurle
Placed above fast food restaurants that carry Heinz.
Rename common ketchup foods for what they really are—vehicles to get you to Heinz.
Signs directing you to the condiment station--and the concession stand if you’re into that sort of thing.
Our ketchup kegs will be located in various food festivals and tailgates. No one will run out of Heinz. No one.
The ketchup frocket + car cup holder ketchup pump will be promoted on our Instagram to remind consumers that you’ll always need ketchup and you’ll never get enough.
Featured in food courts and restaurants that carry Heinz (and trays).